A project with a major core goal: to guarantee the rights of children throughout the world, in accordance with the United Nations Children's Fund mandate.

To ensure its success, this agreement involves an annual endowment to fund development of social and humanitarian projects in the Third World, such as: education for children to provide quality teaching; holistic development of early childhood to provide boys and girls with a better future; immunisation; the fight against HIV/AIDS and the right to know how to prevent it; and protection of children from exploitation, violence, abuse and discrimination.